Fashion Swipe is a smart and fun marketing research and loyalty tool, that gives fashion brands and retailers real time insights in the opinion and preferences of their consumers.
By involving consumers in an early stage of the collection development process, fashion brands cannot only save costly resources but will also be able to realize higher sell-through rates. By ‘swiping’ fashion styles before collections have even been developed, consumers gain loyalty points and become true brand evangelists
- Involvement in the process of putting together a collection
- Which designs are being liked and which not?
- Realtime feedback trough own accessible dashboard
- B-to-C and B-to-B
- Each brand controls his own platform
- Based on own customer data selections are determined (sexe, location, age, regular customer, frequent purchases)
- Customers are being incentivized and rewarded to participate
By joining the community and giving your opinion, the participant is being rewarded with points, cash discounts or other items based on the loyalty program of the brand or retailer. Customers opinion is of real value!