Turning responsability into a business model
Efficient purchasing is essential for optimising your your margins and minimise remaining stock. But efficient sourcing is complex, margins are under pressure and billions of dollars worth of unsold clothing is thrown away every year worldwide.
With FashionSwipe you have a smart research tool at your disposal with which you can receive insights from customers and employees within 72 hours about a new collection: beautiful or not beautiful! The primary cognitive reaction is the same as when a customer sees the article, in a shop or online.
The process
By involving consumers in an early stage of the collection development process, fashion brands cannot only save costly resources but will also be able to realize higher sell-through rates. By ‘swiping’ fashion styles before collections have even been developed, consumers gain loyalty points and become true brand evangelists
The outcome
FashionSwipe works with the customer data of your company or brand itself. The richer the data, the richer the insights. In addition, you will also receive a benchmark with a generic control group.
- Popularity by item
- Popularity by region
- Popularity by age group
- Popularity by gender
- Qualitative categorization of respondents
- Comparison of insights with actual
realized sales = proof!
What we deliver
FashionSwipe: a complete concept to achieve more efficiency and involvement within the entire organization. On all fronts and at all levels. And thanks to the purchasing optimization you also have less waste.
Shall we Swipe?
Curious about how FashionSwipe will work for your organization? Please contact us for a free demo.