Why FashionSwipe?
Engage Early, Save Big
By involving consumers early in the collection development process, you save on costly resources and maximize your sell-through rates. Consumers swipe on fashion styles before they even hit production, earning loyalty points and transforming into passionate brand advocates.
Higher Margins, Less Waste
Efficient purchasing is key to optimizing margins and minimizing unsold stock. FashionSwipe helps you make data-driven decisions, reducing waste and increasing profitability.
Hyper-Personalization
Gain deep insights—popularity by item, region, age group, and gender. Compare these insights with actual sales data to refine your strategies and achieve proof of concept.
Turning responsibility
into profitability
FashionSwipe is more than just a tool; it’s a complete concept that drives efficiency and involvement across your entire organization.
With our smart research platform, you’ll receive customer and employee insights within 72 hours, allowing you to make informed decisions faster than ever.
Our Goals
The Process
Consumers engage with your brand by swiping on potential new collections, offering their instant, primary cognitive reactions—just like they would in-store or online.
This early feedback loop helps you tailor collections to market demand, ensuring higher sell-through rates and fostering deeper customer loyalty.
Design
Collection design
Content
(Pre) production
Images / 3D renders
Test
FashionSwipe results in 72hrs
Buy / Produce
Optimize
The outcome
FashionSwipe leverages your own customer data to deliver rich, actionable insights. You’ll receive detailed reports on:
- Item popularity
- Regional trends
- Demographic preferences
- Popularity by item
Plus, you can benchmark these findings against a control group for added precision.
Based on the depth and richness of the customers own database (CRM), Fashion Swipe offers near real time segmentation, with segmentation options like:
- Popularity by region
- Popularity by age group
- Popularity by gender
- Qualitative categorisation of respondents
Comparison of insights with actual sales = Proof!
What we deliver
A smarter way to optimize purchasing, reduce waste, and enhance consumer involvement.
With FashionSwipe, you turn responsibility into a winning business model—boosting your brand’s efficiency and profitability on all fronts.
The case
Timeframe: 2022 – 2023
Number of test flights: 8
15% off collection tested
Purchasing savings
10% less purchased
12.200 fewer ex. produced (unnecessarily)
Engagement customers
169,092
Engagement employees
1500
Sales optimisation
2.500 additional units sold
approx. 2.00% additional turnover realised
Engagement rate customers
17.8% (click to open)
Engagement rate employees
36.3% (click to open)
Shall we Swipe?
Curious about how FashionSwipe will work for your organization?
Please contact us for a free demo.
